Affect of Supply Chain Strategic Fit on Logistics Outsourcing Performance
نویسنده
چکیده
This study is to examine the effect of relationships for the product characteristics. Outsourced product is categorized into functional and innovative. Logistics strategy for each categorized products should be response into efficient or market responsive supply chain strategy. The research model is developed using six hypotheses. The study is examined empirically, using ANOVA, regression analysis. The results show that the importance on efficient supply chain strategy fit for functional products. And, efficient supply chain strategy is suitable for cost performance. Market responsive strategy is good for quality performance. To get higher logistics outsourcing performance, the strategy should be depended on their products’ characteristics.
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